National Sales Promotion of the Year Award

patPattisonPAT PATTISON has an extensive TV/Entertainment industry marketing, licensing and promotion background. He served as VP Marketing at Metromedia (now Fox) TV Stations and V.P. Creative Services at Disney Television as well as a stint in creative services at Disneyland. Pat’s merchandising expertise also includes being V.P. Licensing and Promotion at Applause Toys and President of PromoToys, Inc.  Pat won Advertising Age Magazines National Sales Promotion of the Year Award.  Pat is the author of the book “The Science Fiction Film Awards” with Dr. Donald A. Reed. Currently Pat is a founding partner of The Incentive Plus Network a Marketing Agency specializing in TV station marketing.

“Working with Pat on the Pearl Harbor Memorial fund-raising was a great experience.”
-H. Delano Roosevelt
(FDR’s Grandson and Theodore Roosevelt’s Great Nephew)

As head of licensing and promotion for Applause Toys, Pat oversaw the licensing programs for the $250 million dollar toy and plush animal manufacturer. Currently as founding partner, along with Henry Urick, Pat runs a promotion & marketing agency that specializes in sales incentives and promotions for over 200 network affiliated TV stations nationwide.

Some Highlights of Pat’s Career Include:


Jack in the Box
antenna ball promotion

Jack in the Box Antenna Balls:
Creating the Jack in the Box antenna ball program, the single longest
running fast food premium program ever. (8 years and 20 million units later!)

Merchandising & Licensing

Merchandising & Licensing

Disneyland and Walt Disney World:
Over $25mm in Mickeys! Creating multiple merchandising programs for Disney Theme Parks.
He also created and produced the fabulously successful Mickey Mouse antenna ball program,
which has seen sales of over 5 million units.

“Star Wars – Episode One”:
Over $32mm in premiums! Overseeing production of the “Star Wars Episode 1” fast food premium
promotion for Pizza Hut, in coordination with Lucasfilm/ Applause Toys’ program.


Lord of the Rings
licensing & product development

Lord of the Rings:
$5m in merchandise. Licensing and product development for “Lord of The Rings”


  • Wyland & Thomas Kinkade for Applause Toys
  • Multiple retail tie-in programs for Taco Bell, Del Taco, MacDonald’s, Kodak,Coke, American Express, Nestle’s and many others.
  • Charity & Non-profit licensing programs

Pat Teaches Marketing at Various Colleges…

gwcClick on logo for College Class info…

Listen to an interview with Pat Pattison on the
The Creativity Salon – Radio Sandy Spring 1620am
on “What’s Your Brand” (20mb mp3 file)

Writing & Awards:

  • Author : “The History of the Science Fiction, Fantasy and Horror Film Awards” co-author with Dr. Donald A Reed.
  • Featured columnist “The Orange County Business Journal”
  • Advertising Age-Sales Promotion of the year
  • College Instructor “The Business of Art


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